In an official press release by the sportswear and compression wear brand, Zensah, it was announced that they have partnered up with NBA player Justin Holiday. To celebrate this revolutionary moment and the launch of the partnership, Zensah will be releasing a selected collection of Holiday’s personal Zensah favourites, as well as giving away Holiday’s first Moment on NBA TopShot. There will only be a total of 2767 of the Moments minted, so this is a great opportunity for collectors to not only get a special NFT, but also some of the best sports apparel.
Zensah was founded in 2004 and is a pioneer in bringing compression and seamless technology together to assist the performance and recovery of professional athletes. The collection will include compression base layer tights and Zensah’s latest recovery technology, Heat Recovery Socks. The technology used for the Heat Recovery Socks is called Far Infrared Technology, and it provides gentle heating to sore muscles to improve blood oxygenation and speeding up recovery.
The CEO of Zensah, Ze’ev Feig stated that: “For the first time in 16 years, Zensah has chosen to form a partnership with an NBA professional athlete, and we selected Justin Holiday. His remarkable story of being undrafted after his college career and having to fight his way into the NBA feels personal and parallel for the Zensah brand. Zensah, too, has had to fight for its place within the industry, like Justin.”
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