The collaboration makes Stella Artois the first global beer producer to enter the world of virtual horse racing. And, to celebrate this union, they will auction off 50 unique artworks. Furthermore, each work is accompanied by a Stella Artois themed skin and a much sought-after genesis racehorse.
With the initiative taking place during the UK’s busiest horse racing season, the promotion is designed to blur the lines between digital and real-world horse racing. And what better to blur the lines of anything, than half a dozen cans of “Stella”.
The collection is available exclusively on OpenSea, with 10 auctions occurring per day until June 19th.
In addition to the auction, Stella Artois will unveil a first of its kind branded 3D racetrack where ZED RUN players can compete. So, get yourself a horse, and head down to the uniquely designed ‘Racing in the Life Artois’ metaverse.
ZED RUN is a horse racing metaverse hosted on Ethereum that allows users to have total ownership of their digital racehorse. They can accrue real winnings through competition, breeding and putting horses to stud by replicating the real world of championship horse racing.
Head over to OpenSea >> Here
Check out the Racing in the Life Artois website >> Here
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Image credit via : Stella Artois
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