Spanish football league, La Liga, has penned an exclusive deal that could potentially raise millions in extra revenue for cash strapped teams like PC Barcelona and Real Madrid. Going forward, the sporting organization will partner with fantasy football trading platform Sorare, enabling the creation and trading of assets for the entire league.
The lucrative deal encompasses the top two divisions of the Spanish league, and will give fans an extra outlet for their footballing obsessions. Currently, several high-profile teams are already up and running on the Sorare ecosystem. But now, thanks to this accord, many more teams will enter the playing field allowing fans to immerse themselves in proceedings like never before.
As a result of this development, a whole new revenue stream will open up in the form of digital assets and furthermore, will establish the brand to hitherto untapped international markets. This marks a major milestone in Sorare’s lofty ambition to onboard the world’s top 20 football leagues by the end of 2022.
There is a stumbling block however, in these grand designs. Germany’s Bundesliga recently cut a deal with Topps cards and it remains to be seen what impact the bout of healthy competition will have on the market.
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