Worldwide coverage of NFTs has increased exponentially in the past two months. Many suspected that NFTs would be the next big thing in 2021, but little did anyone know that only three months into the year there would be record-breaking sales almost every week. This has caught the attention of some of the most popular media outlets around the world.
Let’s take a look at some of the major global media outlets that have covered the NFT craze recently.
Christie’s Beeple Auction Covered by Leading Media Networks
The NFT story that got the most coverage so far was, of course, Christie’s auction of Beeple’s “EVERYDAYS: THE FIRST 5000 DAYS” which was sold for $69 million. It was covered by many major media news sites such as NY Times, CNBC, Washington Post, CNN, and Bloomberg. This has attracted an increasing number of companies, artists and investors to the space.
These media outlets all have millions of readers and viewers each month. For example, Forbes reaches over 140 million people each month across different platforms; NY Times has over 7 million subscribers; CNBC reaches more than 5.7 million viewers each month; and CNN has an average of 412 000 daily views. This means we can safely assume that millions of people around the world have now been exposed to the NFT space.
UK TV Channel ITV Talks With Trevor Jones & WhaleShark
ITV, which is among the top five most-watched TV channels in the UK, broadcasted a 3 minute video covering NFTs. Included were Trevor Jones explaining the sale of his ‘Bitcoin Angel’ artwork on Nifty Gateway. The short video also talks about what CryptoArt is, has a chat with prolific NFT investor WhaleShark, and features a traditional art critic’s opinion on NFTs and CryptoArt, which is quite funny, yet insightful. Click here to watch.
Forbes Covers the Future of Music NFTs
Forbes posted an article on NFTs and the future of music. The article has had 11,213 views already at the time of writing this. The author, Bobby Owsinski, is a producer, mixer, and author of 24 best-selling books on music. In the article, Owsinksi writes about the biggest music NFT sales by musicians such as 3lau, Daft Punk and Linkin Park’s Mike Shinoda. He also discusses the costs involved in creating NFTs, and whether or not it is a profitable route for lesser-known musicians. Click here to read the full article.
Rolling Stone Covers the Release of Kings of Leon NFTs
World-famous magazine, Rolling Stone, covered the release of the Kings of Leon album on Rarible. The article gathered a fair amount of comments and sparked a conversation between Kings of Leon fans on what NFTs are. Click here to read the the full article.
Australian ABC News Covers CryptoArt
ABC News in Australia posted an in-depth article about how NFTs are helping creators make money, what NFTs are, and the growth of the NFT market over the past year. They also highlighted the mind-blowing artwork and success of Australian artist Serwah Attafuah. The channel has more than 11 million views per month from all around the world, so we can safely assume that at least several thousands of new people have been exposed to NFTs. Click here to read the full article.
ESPN and Gary Vaynerchuk Talk About NBA TopShot
Another leading TV network, ESPN, invited entrepreneur Gary Vaynerchuk on SportsNation. They discuss whether or not NFTs are here to stay, the role of NFTs for all major sports leagues, and how NBA TopShot works.
Celebrities and NFTs
Celebrities joining the craze has certainly also influenced the rising popularity of NFTs. In the past two months, icons such as Mark Cuban, Elon Musk, Gary Vaynerchuk, and Jack Dorsey have either announced their love and support for NFTs or have sold an NFT.
Thousands of new people have found out about NFTs through their tweets. A quick scan of some of their Twitter posts will show you many people asking the golden question: What are NFTs? Many viewers also trust the opinions of entrepreneurs and leaders like Mark Cuban and Gary Vaynerchuk, so they have played a big role in popularizing NFTs to audiences that would otherwise not have heard about them.
The hashtag #NFTs was trending on Twitter for a while, and according to the crypto analytics website unfolded, recent Google Trends data showed that the interest in NFTs is almost at the same level as it was for ICOs at their peak in 2017.
NFTs are clearly becoming a regular topic of interest on many major news outlets around the world, and there are no signs of it slowing down. The NFT market is continuing to grow and the space is experimental, innovative and open to new challenges.
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