New York Artist Debuts Collection in Style

Times Square, the New York landmark famous for a naked guitar playing Cowboy, and for not being square, recently played host to a live NFT gallery.

When you go big, you go big. And in the case of New York artist, “Jonathan Rosen,” you go massive. Last Tuesday, Jonathan debuted his NFT collection on the Nasdaq stock exchange’s seven-story-tall (30 metres) digital billboard, displaying his NFT collection on almost 1000 square metres of signage.

Titled “The Biggest Drop in Times Square Since New Years Eve”, the collection was edged with a touch of irony, as the last celebration was a decidedly subdued affair, thanks to the seemingly perpetual pandemic. The “artworks” themselves are a series of slogan-based neon NFTs that come with a warning “may cause seizures”.

The event took place for 24 hours, on June 15th, and was displayed in unison with a three-story LED facade in the heart of London’s Oxford Street. Both installations coincided with a live auction on the OpenSea marketplace.

The top five participants in the auction will earn the added bonus of having their personal details broadcast on the massive midtown Manhattan Nasdaq display, for all to see.

It’s still unclear whether his gamble managed to pay off, or if he was able to cover his assumingly hefty advertising fees*.

*Approximately $5000 per day to advertise on the NASDAQ billboard.

Visit Jonathan Rosen’s collection on Opensea >> Here

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