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Invivo Launch Graham Norton NFT Wine Collection

Innovative, no-nonsense producer of incredible alcoholic beverages, Invivo, has now taken a step into the NFT world. The result, a collection of excellent celebrity-endorsed wine assets available for auction, beginning now!

The Drop

First up is a selection of fine grape-based alcoholic beverages with flavour notes guided by legendary comedian and talk show host, Graham Norton. Invivo has already sold more than 14 million bottles of wine since the launch of the Graham Norton collection.

Titled “He-Devil,” the collection marks the winemaker and gin distiller’s eighth beverage under the guidance of Invivo, and the first NFTs produced by the company. All-in-all, ten NFTs are available via auction on OpenSea, each linked to a physical bottle. Bidding starts at just 0.01 and 0.06 ETH, in a sale that ends shortly after 2:30am UTC on November 25.

Furthermore, each He-Devil token comes hand-in-hand with fantastic additional bonus content. Each unit provides the holder with an annual “first release” bottle of new wine, delivered anywhere in the world, as well as membership to the “Invivo Federation of Friends,” a community of wine lovers worldwide. This includes eligibility to participate in virtual wine tastings, company discounts and exclusive promotions.

One He-Devil NFT picked at random will also unlock a virtual wine tasting in the company of Graham Norton himself, with proceeds from that single sale donated to a worthy charity.

More to Come

Following shortly afterwards, Invivo will launch further amazing NFT content featuring some of their famous alcohol-based endeavours, including items from the Sarah Jessica Parker partnership, and her Marlborough Sauvignon Blanc and Rosé from Provence selection of wines. Plus, images from Invivo’s infamous global shipping ‘wine protest.’

Founded by two entrepreneurial Kiwis Tim Lightbourne and Rob Cameron in 2008, Invivo & Co makes wine and gin their mates want to drink and talk about it in the same way they would: honest down to earth and without the BS. They started off in a London pub with a dream of taking New Zealand wine to the world and have come a long way since then! The company has rapidly created a name for itself, being awarded Wine Spectator’s Top 100 wines in the world in 2020 and a Deloitte’s Fast50 growth company.

Now, 13 years later, they are using state-of-the-art technology to revolutionize the wine making industry, taking the next innovative step by turning a wine industry into a wine community. All this via the incredible application of the blockchain, and the exciting medium of NFTs.

See the Invivo collection >> Here

Learn more about Invivo >> Here

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

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