Boson Protocol announced the launch of its first virtual lifestyle and commerce playground, Portal, in Decentraland. The company recently made a record-breaking purchase and acquired a plot of land in Decentraland for $704k.
Portal will enable brands, artists and creators to sell to, or reward, individuals through in-game purchases of NFTs that are then redeemable for real-world products, services and experiences. Brands and partners will have the opportunity to experiment with commerce in both the physical and virtual worlds, and the experiences that bridge them.
Portal is currently the first and only platform to offer unique user experiences for NFT-based commerce, anything from fashion shows to in-game experiences. The fully configurable environments offer established brands to create world-first experiences through a range of branded spaces that can be used for activations and events. The Portal locations also have customizable space to host large-scale celebrations of any kind, and to bring people together in the metaverse.
Portal can facilitate smaller sellers and creators in creating pop ups and boutiques. Boutiques can be used for exclusive releases, to sell items in-game, and discover new collectibles. The innovative in-game mechanics of the platform can also support product launches and limited edition drops.
Portal is a truly groundbreaking platform for cutting edge marketing, and it seems like a promising move towards connecting the metaverse with the physical world through the power of NFTs.
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Ivelina is an NFT and Blockchain lover. She has a knack for putting complex concepts into simple words.