Interview with the First-Ever Hybrid Physical & Digital NFT Gallery

NFT Plazas recently interviewed the guys behind a very cool up-and-coming project that is truly pushing the boundaries of physical and digital art spaces. The creatives behind the metaverse gallery imnotArt, which is located in CryptoVoxels, are launching a physical NFT gallery on June 4th in Chicago. How cool is that?!

imnotArt has been on our radar for a while, with their weekly community events and interesting emerging artists, they are at the top of their game in the CryptoArt scene. If you regularly check our Metaverse Events guide, you will have noticed they have something on every week in CryptoVoxels.

We want to thank the team at imnotArt for this informative and incredibly interesting interview about the launch of their new physical NFT gallery as well about their metaverse gallery. We discuss their vision for a physical digital NFT experience, what advice they have for art collectors, the future of CryptoArt, and much more.

If you’re in Chicago, make sure to drop by their new gallery and get the full live NFT art experience! We can’t wait to see all the amazing projects and ideas that are in store for the future of imnotArt.

What made you want to open your own gallery?

We saw an opportunity to create something the world has never seen before – a hybrid physical/digital NFT experience. We think that NFTs (and the blockchains that enable them) are revolutionary technologies that are widely misunderstood. We want our gallery to be a transformative and educational space where people can learn what this is all about.

imnotArt Chicago is an extension of our popular virtual gallery within the Ethereum-based metaverse called Cryptovoxels. Over the past few months we’ve been hosting a weekly virtual gallery event – “Community Gallery” – and have built an amazing online community of NFT artists, programmers, collectors, and general crypto enthusiasts.

The potential to combine the physical and the digital – to bring the imnotArt Community and our virtual events into the real world – is incredibly exciting.  We feel that the interplay between physical and digital is just getting started and we want to be at the forefront of this movement.     

 The physical gallery allows us to continue providing a platform from which artists can showcase their work in a way that has never been done before. We look forward to hosting weekly digital/physical themed exhibitions, solo exhibitions, and group shows. This is the vision for imnotArt Chicago. 

What has been your biggest challenge in building an NFT gallery? 

Our goal is to make imnotArt Chicago the most immersive NFT gallery experience in the world. As you can imagine, there are a lot of moving pieces when executing this goal. This includes renovating the space to minimize outlet exposure, ordering the highest quality equipment, customizing framing, and mounting the displays. However, the biggest challenge when building an NFT gallery? Choosing a display configuration that is immersive and flexible, something that will allow us to display art of all shapes and sizes, while also maintaining a clean gallery experience. 

What do you aim to achieve with the gallery space?

We want to use the space to create unique, immersive gallery experiences. The physical gallery – in addition to our virtual land in the metaverse – will allow us to combine the physical and digital worlds in a way that has never been done before. We want our space to be experiential and educational. There are a lot of misconceptions about NFTs and why they have value; we plan on creating an experience where people with different levels of technical understanding can understand what this world is all about. We think NFTs – specifically on Ethereum – are the future of asset ownership. Digitized art is just one example of an Ethereum-based NFT. The opportunities of the technology are endless and we hope our gallery space will give us an entry point to tell that story. For example, we own numerous plots of land in the metaverse, and all of our virtual-lands are also Ethereum-based NFTs!

Who is the most recent artist to join your gallery and why did you choose them?

Our first artist will be one of our co-founders, imnotDot. We think his style lends itself perfectly to the generative type of work that we want to create. He is a visionary and a great collaborator, working with our team to translate his art into code on the blockchain.  We’re excited to debut his work in both our physical and virtual galleries.

How do you decide what to collect and any advice for collectors?

First and foremost, we look to our community to source new artists for collecting. We have uncovered some truly incredible work via our weekly Community Gallery events. I can rattle off four artists without even thinking about it that are really pushing the envelope with their creativity: AlinaUdit MahajanPedro Kubrick, and clintxvx. The number of emerging artists producing top-tier work, and with a relatively modest social profile, is astounding. imnotArt is the perfect place for collectors to find both established and up-and-coming NFT artists.

As far as advice to collectors, we feel strongly about educating our community on the differences between collecting and investing. Understanding the difference between a speculative investment and a collection is massively important when deciding which art to purchase, especially for newer collectors. As a general rule of thumb, we recommend collecting art because you love the work, not as a speculative investment.

In the future, how do you see the role of CryptoArt?

CryptoArt was always the natural evolution of how artists create and monetize their works. Blockchain, specifically Ethereum, is the best system for asset tracking, authentication, and transfer. This new technology empowers the creator more than ever. Artists can now be compensated on secondary sales in perpetuity – something that was never possible before. All governed by code.

As for the future, CryptoArt is the physical representation of provenance. Provenance is defined as “the place of origin or earliest known history of something.” As the metaverse grows, and creators build their brand, the provenance being established right now – in the form of CryptoArt – may hold significant future value. It is imperative that artists do their best to establish and grow their personal brand as much as possible in order to make the provenance of their work more valuable. This is the ethos of imnotArt, we aim to create best-in-class physical/digital experiences that help artists establish valuable provenance.

We think CryptoArt is just the beginning of the NFT revolution – one example of what a tokenized asset can represent. imnotArt Chicago will continue to tell this story as it evolves.

Who are your favorite and/or most influential artists?

We really like what Chicago-based artist/musician ProbCause is doing in the space with his Crypto Loosie collection. He was one of the first featured artists at an imnotArt Community Gallery event and is a true metaverse pioneer.  We are also loving the work coming from artists like ZenaviDiela, and Eligh. And of course, artists like FEWOCiOUS and XCOPY continue to kill it.

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

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