Will Christie’s Manage to Sell Gucci’s Exclusive NFT Drop?

The world-famous Italian luxury fashion brand, Gucci, is the first fashion house to release its very own NFT. The NFT is being sold through Christie’s, which has already auctioned off a number of iconic celebrity images in the past one month, as well as popular NFT projects like CryptoPunks.

The sale, titled PROOF OF SOVEREIGNTY: A Curated NFT Sale by Lady PheOnix, features a fashion film NFT inspired by Gucci’s recent Aria collection. The film is co-directed by the brand’s Creative Director Alessandro Michele, and award-winning photographer and director Floria Sigismondi, and it also includes Michele’s recent runway presentation in a four-minute video clip.

Christie’s describes the NFT as a creation with a “dream-like landscape and effervescent energy, marking a historic moment for the storied brand, as it bridges into a new media space.” It also represents “Aria’s overarching message—that of a universal desire for renewal; a yearning to bloom and flourish after the shadow of winter has passed. Doors open as darkness yields to light and that long-awaited feast of air.”

However, despite Gucci’s popularity, nobody is bidding yet and the price remains the same as the opening bid of $20,000. Are the crypto whale collectors done with buying flashy NFTs? The auction ends on June 3rd, and perhaps the last minutes of the auction will be more promising.

Get a glimpse of the Aria collection below and check out the artsy NFT film here.

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Image credit: via Christie’s

*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

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