Major League Baseball (MLB) announced on Tuesday its entry into the world of NFTs in partnership with Candy Digital, a new sports NFT collectibles platform backed by Fanatics, Galaxy Digital, and Gary Vaynerchuk. The trio aim to make Candy Digital the top NFT platform for digital collectibles with their combined expertise.
Candy will build an MLB ecosystem to buy, trade and share officially licensed baseball content NFTs. The first NFT to be launched is of Lou Gehrig’s “Luckiest Man” speech, delivered July 4, 1939, at Yankee Stadium in New York after the Hall of Fame first baseman’s forced retirement due to being diagnosed with ALS.
“In working with Candy Digital to offer NFTs to MLB fans, we’re delivering an exciting new addition to the robust baseball collectible market,” Major League Baseball commissioner Rob Manfred said. “The founders of Candy are a dynamic group of executives with an impressive track record. We’re excited to be the first partner in this new venture with a team uniquely positioned for success.”
Sports related NFTs have been hitting record-breaking sales in recent months, with NBA Top Shot announcing last week it had passed $700 million in total sales in less than a year. The competition between NFT platforms is heating up, and many more digital collectibles platforms are expected to pop up by the end of this year with their success depending on the mass adoption of NFTs.
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Ivelina is an NFT and Blockchain lover. She has a knack for putting complex concepts into simple words.