Get ready to dress your Blanko up in the most exclusive, trendiest items. Burberry has teamed up with Mythical Games’ popular blockchain game Blankos Block Party to release its own in-game NFT collection. Burberry is the first luxury brand to be featured in Blankos, a multiplayer party game with digital vinyl toys.
The collection will consist of a selection of NFT accessories that players can pimp out their Blankos with, including a jetpack, armbands, and pool shoes. The collection was inspired by Burberry’s new TB Summer Monogram and the brand’s Animal Kingdom house code. In addition to the NFT accessories, Burberry is also releasing its own vinyl NFT toy, a limited-edition character called Sharky B.
“Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities,” said Rod Manley, Burberry’s Chief Marketing Officer. “Partnering with Mythical Games feels like a natural next step, going beyond our in-house games by bringing the Burberry universe into an established environment”.
The launch will take place on Wednesday, August 11at 3PM PST. The price of Sharky B will be $299.99 per Blanko or 30,000 Blanko Bucks in-game. There will only be 750 mints of this Blanko, making it the most rare and the creme de la creme of Blankos.
Mythical Games has been consistently innovating and growing its play-to-earn system. The company recently raised $75 million in a funding round and also launched an NFT deal with musician Deadmau5.
Read the full announcement >> Here
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