Boson Protocol, the project using smart contracts to power real-world commerce, announced its six-figure purchase of a plot of land in Decentraland. This is the largest land deal in dollars to be carried out up until now in Decentraland, and it will give Boson Protocol full control over a premium block of land in the Vegas City gaming district.
Boson aims to bridge the gap between the physical world and the metaverse by creating a decentralized commerce ecosystem, and will use the land to bring together the digital and physical by creating a freeport for commerce and innovation. The idea is to allow brands, artists, creators and sellers to sell or reward players with their real world products tokenized as Boson commitment NFTs, which players can then redeem in-store as real products in the physical world.
Justin Banon, co-founder of Boson Protocol, said, “We have incredibly ambitious plans for the land. By providing the ability to buy something in the metaverse, and then take ownership of it in the real world, we are enabling new and exciting experiences that encapsulate the possibilities of dCommerce, allowing brands to have direct contact with their customers without requiring intermediaries. There is an immense potential for commerce in virtual worlds, and we look forward to bringing the decentralized autonomous commerce revolution to the forefront of the metaverse. Watch this space.”
Boson recently completed a $25.8 million public sale, raised $10 million USD in private investment rounds, and announced partnerships with companies including Ocean Protocol, Eidoo, Royale Finance, Gather Network, Bridge Mutual and Orion Protocol.
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